![]() ![]() You’ll notice Gmail does not fully support web fonts. So, you’ll have the best luck with web fonts if your subscribers are using Apple devices.Īccording to Can I Email, certain versions of Outlook for Windows also have partial support for web fonts in email. They opened up a whole new world of possibilities for web developers - but not so much in the world of email where support is very limited.Įmail clients that do support web fonts include: ![]() Web fonts emerged with the Web Open Font Format ( WOFF) around 2009. When someone accesses a page on a website, web fonts are specified through CSS ⸺ often using the declaration. ![]() ![]() While desktop fonts are loaded onto an individual computer so they can be used in word processors and other applications, web fonts are stored online and downloaded by browsers. Where do you go to find the best fonts for email marketing? Before you jump in, you need to understand the limits. So, what is possible with fonts and email? This guide will walk you through the basics, including opportunities and roadblocks when you’re trying to find the best fonts for email campaigns. If you’re not careful, you could end up with an ugly-looking, unreadable campaign because your font isn’t supported and an email client decided to choose one for you. Email developers and designers can’t pick just any font and expect it to render perfectly with every mailbox provider. There are many factors to consider: readability, branding, audience preference, and email client limitations. But what are the best fonts for email marketers to use? The font used in this tutorial is ‘Give me some sugar’ by Emily Spading.Font choice is an essential part of nearly any design project, and fonts play an important role in the email experience. How great does that look now even if I do say so myself. From the list I’ll pick my newly installed font, change the size slightly and voila. I want to use my new font, so I’ll open my Invite and with the selection tool tap the text I want to edit. Just along from ‘Import’ you’ll find the ‘Fonts’ menu, this shows all the fonts you have imported into Inkpad and allows you to delete them if you want, but be warned this will affect any artwork using the font. Dropbox is already open on the folder I want so I can select the ‘.ttf’ file and tap ‘Import’. From the Gallery, I want to open ‘Import’. Now I can get my iPad and open up Inkpad. I’ll have to send her a link to this video and thank her for the font :-) Importing Fonts into Inkpad And a really nice message from the font creator. The font will come with a text file, which explains the licensing restrictions in using the font for free. I’m simply going to double click it to unzip the file, and copy it over to my Dropbox so I can access it from my iPad. In my download folder you can see I have a zip of the font. Nice, but I prefer the other font, so I’ll head back to its page and download it. I don’t need numbers so it’s not a problem for me, so I can preview my text. Again you can see all the information about the font, and notice this one does not contain numbers. Inkie’s Cake Party looks really nice, but I’m going to have a quick look and see what else I can find. (Back at the top you can preview the text, which is really good if, like me, you have some specific text in mind.) This is nice and fun, as you can see the fonts page contains details of its license agreement and shows all the characters available in the download. There are lots of pages under this category, I’m going to limit myself to page one for this video, or we’ll be here all day. Under ‘Fancy’ they have a ‘Curly’ category so that’s where I’m going to look. You can see dafont has loads of categories, and most fonts do appear in several categories so you won’t miss something if you don’t look everywhere. Right, I want something decorative and swirly. I’m using my computer to download the font, then I’ll use Dropbox to transfer it to my iPad. Today I’m going to try and behave myself and just look for a decorative font to update Inkie’s ticket invite, which I created in my last video using standard iPad fonts. I can, and do, spend hours here just browsing their huge range of categories. One of my favourites is, it is full of high quality free fonts. Finding the Perfect Fontįirst things first, you have to find a great font site. There are a great range of standard fonts available through your iPad, but if you are looking for something a bit different to spruce up your artwork, then join me as I show you how to add fonts to Inkpad. Importing fonts is very simple in Inkpad using dropbox. ![]()
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